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Fake coffee branding with @luftaffe

To see more photos of Illarion’s designs on coffee cups, use a #fakecoffeebranding hashtag and follow @luftaffe

“If you want to create a coffee-themed design, coffee cups are the best choice,” says Russia Instagrammer Illarion Gordon (@luftaffe), who posts photos of coffee cups that he has illustrated with unusual drawings. “My wife is a barista, and I use coffee cups as a place for my ideas. I just took a felt tip and drew a design on the white cup.” As a designer by day, Illarion’s experimentations on coffee cups has allowed him to explore a new perspective on branding and develop his illustrations. “I create cups with melancholic and existentialist designs that would never exist in real life from real coffee brands.”